Prinzregent Luitpold

PRODUCT BRAND DEVELOPMENT & PACKAGING DESIGN


IDEA

In 2010, "Neues Fürstentum Brand Agency" developed a new food umbrella brand for a whole range of high-class snacks with the name "Prinzregent Luitpold“. The creative idea consisted of lending a contemporary design to the “good old days” as embodied by the still very popular Bavarian prince regent. Luitpold’s portrait resides in the centre of an illustrative world that is at once affectionate and rich in detail. A modern colour code was defined to act as a counterpoint. "Prinzregent Luitpold“ stands for Royal Bavarian culinary specialities of the highest artisan quality, accompanied by the claim created by the agency: “The taste of the good old days”