"Neues Fürstentum Brand Agency" was commissioned by the mid-sized mineral oil supplier "Präg" in Kempten to develop their new corporate identity. The valuable brand heritage of the old family
business was quite consciously activated and intermingled with innovative, forward-looking aspects. The tradition-steeped composite logo was fundamentally revamped and underpinned in terms of
content through the new claim: “We understand energy”. During the process, a whole new world of communications was built up designed to substantiate Präg’s reputation as a dependable
partner with extensive expertise in the energy sector. Visual accents were incorporated through the red brand colour.