Ochakovo

PACKAGING DESIGN


IDEA

The new development of the “Veranda” product brand represents "Neues Fürstentum Brand Agency's" first collaboration with the Russian "Ochakovo“ beverage producer. “Veranda”, a high-class kvass, has caused a small revolution in the Russian market for refreshment beverages. Kvass, which is a fermented bread beverage and more or less the traditional national drink on warm Russian summer days, was for the first time positioned with a high-class brand appearance as an exclusive premium thirst quencher. Sources of inspiration for the “Veranda” brand design were stately summer residences, parks, Russian myths, Stravinsky’s Firebird Suite and the peacock as the heraldic animal of the aristocracy. "Neues Fürstentum Brand Agency" was also responsible for the development of a multi-faceted brand and communications environment for “Veranda”.