In a process lasting several years, "Neues Fürstentum Brand Agency" developed a new corporate identity encompassing all business units for “Lekkerland”, Europes biggest convenience retailer with
a turnover of 13 billion Euros. Priority was given to creating a new corporate logo and developing a communications concept with which to launch the company’s new brand identity. "Neues
Fürstentum Brand Agency" was also responsible for developing a number of successful own brands, for example for the “Take-Off” energy drink or the “e-va” petrol station service brand.