"Neues Fürstentum Brand Agency" has created a new brand appearance for "König & Cie.“, a company that is one of the most important players in the German market for closed-end funds. The basis
as regards content for this new look was derived from the symbolism of the flag alphabet. The development centred around a broadly defined literature concept for numerous brochures, financial
reports and sales folders. The brief was that the book spines should ensure recognition at a glance that the booklets were documents representing "König & Cie.“.