König Ludwig Fine Foods Edition

PRODUCT BRAND DEVELOPMENT & PACKAGING DESIGN


IDEA

As a tribute to the legendary Royal Court Kitchens, a range of culinary specialities was created under the "König Ludwig Fine Foods“ licensed brand. Based on a trove of historical recipes, "Neues Fürstentum Brand Agency" developed a number of product stories illustrating an exclusive licence environment in the “royal” premium food sector. Following an intensive design study of the forms, colours and symbolism of the world-famous Bavarian kings’ castles, "Neues Fürstentum Brand Agency" created a noble-looking design and packaging concept with a high recognition value. The "König Ludwig Fine Foods“ licensed brand is active throughout the world and is particularly successful in Asia.