"Neues Fürstentum Brand Agency" has reworked the worldwide-protected “König Ludwig” licensed brand for "Schloss Kaltenberg Königliche Holding und Lizenz KG“. The project revolved around refining the existing brand appearance in a way that was both cautious and consistent. The widely recognised portrait of the legendary Bavarian King Ludwig II was enhanced through the application of a new frame. Gold-coloured lines were replaced with noble-looking silver lines and the relative size of the composite logo adapted once more. The brand colour blue was retained but the new look no longer included the typically Bavarian diamond-shaped embellishments. The Agency also adapted and interpreted the main König Ludwig brand for further product segments such as bread, ice cream and chocolate.