In terms of the partnership between the textiles retailer “Dierig AG” and the “Royal Holding”, "Neues Fürstentum Brand Agency" developed the licensed brand “KlvB” with which high-class textiles
for bedrooms and bathrooms were to be presented. The brand design was centred on the personal seal of King Ludwig II along with illustrations of lions just as they can be seen today on textiles
in Schloss Neuschwanstein. The Agency’s design concepts also served as templates for Dierig’s textile designers.