Kaltenberg

PACKAGING DESIGN


IDEE

"Neues Fürstentum Brand Agency" was commissioned by our client "König Ludwig International“ (KLI) to implement an international relaunch of the “royal” beer brands "Kaltenberg“ and "König Ludwig“. A comprehensive analysis of the market was followed by a fundamental reworking of brand design and packaging appearance as well as the entire product offering. In the third phase "Neues Fürstentum Brand Agency" developed a differentiated communications concept along with further new market approaches in the ‘near-beer beverages’ area.