In the course of a comprehensive brand development process, the Agency created a range of aristocratic product brands for our client "Fürst Wallerstein“. The common factor is the use of heraldic
elements from the prince’s coat of arms. Maximum shelf-appeal is assured using the Andreas-Cross as the widely visible design and recognition element. The prince’s herb-flavoured cordial is
represented by a fine illustration of the first prince Kraft Ernst zu Oettingen-Wallerstein with his favourite dog as an additional differentiating brand element.