Fresh Food Services

RE-DESIGN


IDEA
„DAS FRISCHE SYNDIKAT“ (THE SYNDICATE OF FRESHNESS) – this is the claim relating to the new brand idea for "Fresh Food Services“, designed to strongly emphasise the company’s team spirit. A symbolic “Freshness A-Team” can be seen in the logo, a kind of “CSI for freshness” that strives for uncompromising quality, maximum freshness and unquestioning service in complete devotion to the customer. Through its unusual appearance, the “Frische Syndikat” brand and its numerous illustrative elements stand for a high level of differentiation in the food service market.