Breaktime

BRAND DEVELOPMENT - CORPORATE IDENTITY


IDEA

"Neues Fürstentum Brand Agency" implemented the relaunch of the “Breaktime” food service brand for the partnership of "Shell“ and "Lekkerland“. Strong colours and clarity of design symbolise the new brand look along with the accompanying packaging concept. All the important product information can be seen at a glance thanks to coloured sleeves. As part of the brand relaunch, new product offerings were developed for the station shops and a complete shop concept was created that is currently being piloted in North Rhine-Westphalia.