A vast array of names is generated through various techniques and collated in the so-called name pool. In a subsequent step, special evaluation tools are used to assess the suitability of the individual names.
Good corporate design must answer the following questions: Does the new composite logo fit to the positioning? Which design elements, which colour and script sets are suited to the brand’s visual identity? How will the brand be graphically, spatially and virtually interpreted?
PRODUCT BRAND DEVELOPMENT
Good product brands should be comprehensible at a single glance, they should tell exciting stories and impress themselves upon the memories of their clientele.
3D DESIGN / VISUALISATION
This is the process of transposing a brand from the second to the third dimension, for example in the form of an exhibition stand, a bottle or a vial. This is always a question of allocating the best three-dimensional design language to the brand and utilising the information interfaces of a space or an object in the best interests of the brand.
Editorial design is a graphical and content-related marathon run in which typographers, graphical designers and copywriters think through every minute detail of a design concept. At Neue Fürstentum the focus is primarily on readability and usability along with the creation of visually exciting content.
Digital brands are no longer static but can on occasion be set in motion. Here the focus is on designing an intelligent information architecture and an intuitively comprehensible user interface.
The question here is: Which packaging generates the strongest and most sustainable impression on the shelf? Which design code best differentiates a product from grey normality?
Neue Fürstentum considers communications to be the manifestation of a great brand idea. This is not a matter of generating a short-term effect, but creating a long-term relationship between a brand and its brand clientele.